The company is now embarking on a book paperback series, all of which will have Nascar settings, and the first and last will feature cameo appearances by Carl Edwards, a real-life Nascar driver who has consulted with the author, Nancy Warren, to help create a suitable fictional representation of himself. Edwards finished 23rd in the Daytona on Sunday. Booksellers and other publishers are following the Nascar-Harlequin hookup with interest, because romances are a hugely important genre, accounting for some 55 percent of all popular, mass-market fiction sold every year. Edwards, who when he is not appearing in novels is probably most famous for victory-celebrating back flips off the rear of his racecar, appeared at a speed-dating event organized by the publisher. Some 50 men and women, roughly divided between Harlequin fans and diehards who belong to the Nascar Members Club, sat at a big U-shape table and, waved on by a checkered flag, moved over every few minutes to talk to someone else. They ranged in age from somethings to people who had possibly begun dating back in the dirt-track era.
To stay updated on all things Nancy including new releases, recipes and bonus extras please sign up for Nancy Warren's newsletter at nancywarren. Nancy Warren has always loved to read books by funny, daring women. Bonus if the books are also about funny, daring women. Naturally, when she began writing, she chose romantic comedy featuring -- you guessed it - funny, daring women and the men who eventually win them.
That still may hold true, but the racing association recently has rolled out the red carpet for a more sensitive set of fans by licensing a host of new NASCAR products catering to women. But perhaps more importantly, women have some influence on about 80 percent of every household dollar spent. Motorsports Authentics of Leesport, Pa.